Studienarbeit aus dem Jahr 2006 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,5, Duale Hochschule Baden-Württemberg Mannheim, früher: Berufsakademie Mannheim, Veranstaltung: Produkt- und Zielgruppenmarketing, 19 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Schwule gelten als äußerst lukrativ, kommunikativ und konsumfreudig - mit einem ausgeprägten Hang zur Exklusivität. Innovativ und kreativ werden Homosexuelle als Trendsetter in Sachen Mode, Lifestyle und Kultur gehandelt.2 Stimmen diese Vorurteile tatsächlich? Immer mehr Unternehmen umwerben die ´´rosa Kundschaft´´. Eine direkte Ansprache der Zielgruppe bleibt jedoch meist aus. Eine Studie von mi.st Consulting belegt, dass von allen untersuchten Werbespots, die ein Produkt über sexuelle Anziehungskraft umwerben, 99,9 % heterosexuell geprägt sind.3 Unternehmen, die diese lukrative Zielgruppe als loyale Kundschaft gewinnen wollen, müssen sich glaubhaft positionieren. Diese Seminararbeit soll einen kurzen Überblick geben, wie eine Ansprache der Gays aussehen kann und was Unternehmen dabei berücksichtigen sollten.
Your birth is a revolution. You chose to be born like this. Tired of the closet lifestyle, arranged marriages, (dis)honor(able) killings happening all around me, in the UK I decided to do something about it. Guys I knew or had dated were marrying someone of the opposite sex, fueling up on drug induced sex orgies, or selling themselves on Grindr to find validation whilst suffocating with shame. The guilt and shame of being gay and South Asian. Yes, for LGBTI people of color, the story is still the same. Stuck in archaic times, families hold on to izaat (honor), societal pressure, and the need to conform. So I turned to spirituality for solace. After a yoga teacher´s course, life coaching certificates, and many grueling silent meditation retreats later I felt like myself again. And that´s when I decided to write Bollywood Gay, a revolutionary, fiery, and necessary bible for those wanting an authentic life. The book has an activist slant, urging people first to sort their own issues before moving onto the bigger task of bringing LGBTI rights in South Asia. It is based on the Law of Attraction principles, with each chapter finishing with an action sheet, intended to dive into the mind, to allow the listener to pierce through blockages, limiting beliefs, feelings, goals, and desires. Do you want the man of your dreams? Do you want to come out to your family? Do you want to live a happier life? All the action sheets will spearhead you on to that effect. The book aims to be positive, motivational, inspirational, and eye opening. I want to remove the years of self-victimization and external blame so you can reclaim your inner power. I want you to realize that you are the change and can do it in an instant with each and every thought, feeling, and word you use. 1. Language: English. Narrator: Manjinder Singh Sidhu. Audio sample: http://samples.audible.de/bk/acx0/079735/bk_acx0_079735_sample.mp3. Digital audiobook in aax.
When the Farmer Turned Me Gay tells of the adventures of a young man who ventures to the countryside and meets a man who would change his life forever. He meets a kind and gentle farmer, who happens to like men, a lot. Through their adventures together, the young man is converted into a new lifestyle which he grows to appreciate. Both men find a new world of fucking, cum, and sensuality in the arms, and bodies, of each other! This 18+ adults-only audiobook features: M/M regular sexual scenes, oral, BDSM, and other sexual depictions of a graphic nature in a lovely country setting. 1. Language: English. Narrator: Karl Balboa. Audio sample: http://samples.audible.de/bk/acx0/005639/bk_acx0_005639_sample.mp3. Digital audiobook in aax.
Three first time MM erotica short stories and three first time short stories of while wife watches MM action: King Sized When Tad and Daine are sent on a week-long business conference, they assumed they´d be staying in separate rooms. Their penny-pinching boss had different plans. Now, one King Sized bed is all that separates the two. Tad, the newest member of the team, wanted to test the waters at his boys-club work place before he came out. Being shoved into a room with the hunkiest partner in the firm wasn´t part of the plan. Completely unaware of the effect he´s having, Daine strips down and hops in the shower. Hot steam isn´t the only thing heating up the room. Will Daine turn down a new business venture or will Tad give him an offer he can´t refuse? Father Forgive Graduation is tomorrow, and Alex will take his vows of priesthood Monday morning. His friend takes him out for one last wild night on the town. Problem is, Alex has never been into the octane lifestyle of dance clubs and fast women. He´s never been that into women at all. It´s exactly why he´s a good fit for the priesthood, right? And then Hank showed up. He was every bit the man his old-school name warranted. And he understood. This wasn´t his kind of place, either. Hank takes the reins and leads Alex down a new path. Which calling will Alex follow? Punished by Coach When Scott´s flagrant foul loses his team the big game, he knows he has a lot to make up for. He´s used to hitting it fast and hard on the field, but is he ready for Coach´s brand of down and dirty discipline in the locker room? Scott is sure his hot and hunky coach will have some hard and rough words for him when he gets called into his office. Scott is ready and eager to please his coach. Can he make up for his error, or will Coach show Scott just how hard it is to play for his team? My Wife´s Boss I didn´t know what I was getting myself into 1. Language: English. Narrator: Marcus M. Wilde. Audio sample: http://samples.audible.de/bk/acx0/065847/bk_acx0_065847_sample.mp3. Digital audiobook in aax.
Changing Skins is about a man who is curious about the gay, lesbian and transgender lifestyle, but has never experienced it before; so, when a friend invites him to an exciting new club he has no idea how it will change his life forever. 1. Language: English. Narrator: Audrey Lusk. Audio sample: http://samples.audible.de/bk/acx0/024839/bk_acx0_024839_sample.mp3. Digital audiobook in aax.