Studienarbeit aus dem Jahr 2006 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,5, Duale Hochschule Baden-Württemberg Mannheim, früher: Berufsakademie Mannheim, Veranstaltung: Produkt- und Zielgruppenmarketing, 19 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Schwule gelten als äußerst lukrativ, kommunikativ und konsumfreudig - mit einem ausgeprägten Hang zur Exklusivität. Innovativ und kreativ werden Homosexuelle als Trendsetter in Sachen Mode, Lifestyle und Kultur gehandelt.2 Stimmen diese Vorurteile tatsächlich? Immer mehr Unternehmen umwerben die ´´rosa Kundschaft´´. Eine direkte Ansprache der Zielgruppe bleibt jedoch meist aus. Eine Studie von mi.st Consulting belegt, dass von allen untersuchten Werbespots, die ein Produkt über sexuelle Anziehungskraft umwerben, 99,9 % heterosexuell geprägt sind.3 Unternehmen, die diese lukrative Zielgruppe als loyale Kundschaft gewinnen wollen, müssen sich glaubhaft positionieren. Diese Seminararbeit soll einen kurzen Überblick geben, wie eine Ansprache der Gays aussehen kann und was Unternehmen dabei berücksichtigen sollten.
Online Marketing:A Customer-Led Approach Richard Gay, Alan Charlesworth, Rita Esen
This book investigates how travel destinations advertise for the LGBT market and how they are perceived by gay men. Two original researches were conducted: a content analyses of destination print advertisements targeted at gay men, and in-depth interviews with 20 self-identified gay men. Two different types of advertisements are explored: gay-window ads and out of the closet ads. The different textual and visual cues and codes of these ads are examined; including the rainbow, pink triangle, gay gaze, intimacy and gay-friendlyness. Research literature about gay travel, gay space at destinations, motivation and segmentation of the target group is reviewed. The value of the gay market and the history of gay advertisement are supported both from academic and current business resources.
The intention of this book is to provide a holistic approach to doing business with the lesbian, gay, bisexual and transgender (LGBT) community. Whether you are an LGBT business owner or an ally to the LGBT community, there is something in this book for you. To be the most effective in your outreach efforts to the LGBT community you must be authentic and transparent in your approach. You must also have a plan for success. A solid targeted campaign requires a solid marketing plan to back it up. This book will not only teach you successful communications strategies for getting and keeping LGBT customers, but it will also show you the first steps you can take in creating a marketing plan designed for success. The stories, advice and guidance in this book stem from my own personal experience in working with the lesbian, gay, bisexual and transgender community. You may find different pathways to a success for you and that´s amazing. Consider sharing your success story at jenntgrace.com 1. Language: English. Narrator: Jenn T. Grace. Audio sample: http://samples.audible.de/bk/acx0/008448/bk_acx0_008448_sample.mp3. Digital audiobook in aax.
Few things are more taboo than gay lustful feelings for the men who raised you, especially when there are more than one of them. These three forbidden tales show what happens when a guy grows up and returns to that familiar place where the men-of-the-house call all the shots, and finds himself in the middle of a gay hardcore gangbang! Sean needs a job, but in today´s economy that´s easier said than done. Despite his brand new shiny degree, he just can´t seem to catch a break. Desperate for work, Sean finally agrees to meet with the man who raised him, Greg, about an internship position at his marketing firm. Estranged for years and nervous about their blossoming, gay attraction, Sean vows to tread carefully, but things quickly spiral out of control. 1. Language: English. Narrator: Andy Paigeman. Audio sample: http://samples.audible.de/bk/acx0/069004/bk_acx0_069004_sample.mp3. Digital audiobook in aax.
Sean needs a job, but in today´s economy that´s easier said than done. Despite his brand new shiny degree, he just can´t seem to catch a break. Desperate for work, Sean finally agrees to meet with the man who raised him, Greg, about an internship position at his marketing firm. Estranged for years and nervous about their blossoming, gay attraction, Sean vows to tread carefully, but things quickly spiral out of control. Joined by more of the men who raised him, Sean soon finds himself interviewing for his internship in the most depraved way possible...a taboo, forbidden, gay gangbang! This very explicit short story is 4,300+ gay taboo words that will keep your heart racing. 1. Language: English. Narrator: Andy Paigeman. Audio sample: http://samples.audible.de/bk/acx0/068522/bk_acx0_068522_sample.mp3. Digital audiobook in aax.
Buck Trungle is in serious trouble. Struggling to find the inspiration for a follow up to his critically acclaimed short Pounded by the Pound: Turned Gay by the Socioeconomic Implications of Britain Leaving the European Union, the erotica author finds himself desperate to stay relevant in the ever quickening press cycle. But when Buck receives a love letter from the physical manifestation of his own book´s press coverage, he jumps at the chance to turn their short fling into something even more thrilling...something real. Soon enough, Buck and his sentient press are on a rooftop high above Billings, unraveling the secrets of The Tingleverse as they learn each other´s bodies. Will Buck and his own living press find a way to prove their worth to the masses in the greatest meta spin-off of all time? Will a video of their hedonistic encounter be uploaded to the highest layer of The Tingleverse and that prove love is real? There´s only one way to find out. This erotic tale is 4,100 words of sizzling human on physically manifested press action, including anal, blowjobs, rough sex, cream pies, and living marketing concept love. 1. Language: English. Narrator: Sam Rand. Audio sample: http://samples.audible.de/bk/acx0/099764/bk_acx0_099764_sample.mp3. Digital audiobook in aax.
Americans have come to tolerate, embrace, and even champion many things that would have horrified their parents´ generation - from easy divorce and unrestricted abortion on demand to extreme body piercing and teaching homosexuality to grade schoolers. Does that mean today´s Americans are inherently more morally confused and depraved than previous generations? Of course not, says veteran journalist David Kupelian. But they have fallen victim to some of the most stunningly brilliant and compelling marketing campaigns in modern history. The Marketing of Evil reveals how much of what Americans once almost universally abhorred has been packaged, perfumed, gift wrapped, and sold to them as though it had great value. Highly skilled marketers, playing on our deeply felt national values of fairness, generosity, and tolerance, have persuaded us to embrace as enlightened and noble that which all previous generations since America´s founding regarded as grossly self-destructive - in a word, evil. In this groundbreaking and meticulously researched book, Kupelian peels back the veil of marketing-induced deception to reveal exactly when, where, how, and especially why Americans bought in to the lies that now threaten the future of the country. For example, few of us realize that the widely revered father of the ´´sexual revolution´´ has been irrefutably exposed as a full-fledged sexual psychopath who encouraged pedophilia. Or that giant corporations voraciously competing for America´s $150 billion teen market routinely infiltrate young people´s social groups to find out how better to lead children into ever more debauched forms of ´´authentic self-expression´´. Likewise, most of us mistakenly believe the ´´abortion rights´´ and ´´gay rights´´ movements were spontaneous, grassroots uprisings of neglected or persecuted minorities wanting to breathe free. Few people realize America was actually sold on abortion thanks to an audacious public relation 1. Language: English. Narrator: David Kupelian. Audio sample: http://samples.audible.de/bk/hove/001701/bk_hove_001701_sample.mp3. Digital audiobook in aax.
After a horrific car accident, Travis finds himself stuck with a seemingly insurmountable stack of medical bills. Desperate for work and drowning in debt, he´s left with nowhere to turn until the wealthy investor, Barko, enters his life. Barko knows a good butthole investment when he sees one, and soon enough he is hard at work turning Travis´s anal passageway into a successful vineyard and real estate development known as Plobus Valley, an attractive name that translates to ´´place of sweet riches´´ in the language of the natives who inhabit Travis´s body. Through common sense reinvestment, Barko and Travis develop this butthole into a thriving business, but as the two of them approach eight years of partnership, a dark secret threatens to tear them apart and pound their butts. This is an erotic tale of sizzling human-on-gay-sentient-business-strategy action, including anal, blowjobs, rough sex, and butthole investment love. 1. Language: English. Narrator: Sam Rand. Audio sample: http://samples.audible.de/bk/acx0/080129/bk_acx0_080129_sample.mp3. Digital audiobook in aax.